Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns

ISBN: 9780750679459
Publisher: Routledge
Edition: 1
Publication Date: 2006-03-15
Number of pages: 328
  • $21.44

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DESCRIPTION

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

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