The Ultimate Secrets of Advertising

ISBN: 9780761922445
Publisher: SAGE Publications, Inc
Edition: 1
Publication Date: 2001-09-21
Number of pages: 256
  • $22.79

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DESCRIPTION

This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose.

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