The Secret Language of Leadership: How Leaders Inspire Action Through Narrative

The Secret Language of Leadership: How Leaders Inspire Action Through Narrative

ISBN: 9780787987893
Publisher: Jossey-Bass
Edition: 1
Publication Date: 2007-10-12
Number of pages: 304
  • $25.43

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

DESCRIPTION

The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.

Customer Reviews


We Also Recommend