The New Strategic Thinking (Business Books)

The New Strategic Thinking (Business Books)

ISBN: 9780071462242
Publisher: McGraw-Hill Education
Edition: 1
Publication Date: 2005-08-10
Number of pages: 352
  • $19.06

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DESCRIPTION

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies

In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

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