The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors

ISBN: 9780742555518
Publisher: Rowman & Littlefield Publishers
Edition: 2009
Publication Date: 2009-07-16
Number of pages: 224
  • $26.97

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DESCRIPTION

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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