Strategic Management in Action (5th Edition)

ISBN: 9780131446809
Publisher: Prentice Hall
Edition: 3rd
Publication Date: 2004-11-07
Number of pages: 368
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The strategic management text that effectively integrates strategy theory and strategy practice.

Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits

For business professionals involved in strategic planning.

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