Strategic Management: Concepts (13th Edition)

ISBN: 9780135654668
Publisher: Prentice Hall
Edition: 6 Sub
Publication Date: 1996-12-16
Number of pages: 352
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DESCRIPTION

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

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