Strategic Management: Competitiveness and Globalization: Concepts (with InfoTrac)

ISBN: 9780324230956
Publisher: South-Western College Pub
Edition: 6
Publication Date: 2004-02-09
Number of pages: 544
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DESCRIPTION

Strategic Management: Competitiveness and Globalization, 6th edition provides the most accurate, relevant, and complete presentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson thoroughly revised each chapter, weaving cutting-edge ideas, research, and modern practice to create a presentation that captures the dynamic nature of the field. The authors integrate the traditional industrial organizational model of strategic management with the more modern resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. This is the concepts only split of the text.

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