Strategic Management

Strategic Management

ISBN: 9780230525481
Publisher: Palgrave Macmillan
Edition: 2007
Publication Date: 2007-06-15
Number of pages: 251
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DESCRIPTION

This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.

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