SAGE Brief Guide to Marketing Ethics

SAGE Brief Guide to Marketing Ethics

ISBN: 9781412995146
Publisher: SAGE Publications, Inc
Edition: 1
Publication Date: 2011-03-14
Number of pages: 232
  • $55.61

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DESCRIPTION

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

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