Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

ISBN: 9781412909235
Publisher: SAGE Publications, Inc
Edition: 1
Publication Date: 2006-03-06
Number of pages: 384
  • $143.43

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DESCRIPTION

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.   

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