New Products Management

ISBN: 9780071263368
Publisher: McGraw-Hill
Edition: 9th
Publication Date: 2008-01-01
Number of pages: 552
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NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

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