Mexicans & Americans: Cracking the Culture Code

Mexicans & Americans: Cracking the Culture Code

ISBN: 9781857883428
Publisher: Nicholas Brealey
Publication Date: 2004-05-14
Number of pages: 228
  • $19.48

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DESCRIPTION

Whether negotiating a delivery date, launching a local franchise or renting a car in Mexico City, speaking the language and knowing the rules of business are not enough. In any culture where yes can mean noâ??or sometimes maybeâ??even giants like Wal-Mart and IBM can make costly mistakes. Mexicans and Americans gets to the heart of our differences and lays the groundwork for cultural fluency. Here is a humorous and insightful firthand look at how to succeed in working with Mexicansâ??on either side of the border. Steeped in the richness of Mexican culture and history, Ned Crouch helps us understand the most critical elements that determine what works and what doesnâ??t when Mexicans and Americans come together in business: out different views of time and space, and our construction and use of language. He debunks the manana stereotype and offers specific advice on how to cross the cultural divide that separates us.

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