Management and Creativity: From Creative Industries to Creative Management

ISBN: 9781405119962
Publisher: Wiley-Blackwell
Edition: 1
Publication Date: 2006-09-11
Number of pages: 216
  • $37.97
  • Save $-37.97

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

DESCRIPTION

This book explores the relationship between the management of creativity and creative approaches to management.
Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
Draws on the practical experience of individuals working in the creative industries.
Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

Customer Reviews


We Also Recommend