Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

ISBN: 9780749481766
Publisher: Kogan Page
Edition: 1
Publication Date: 2018-02-28
Number of pages: 192
  • $42.43

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DESCRIPTION

In marketing and business contexts, a value proposition is an innovation, service or feature intended to make a company or product attractive to customers. Having a clearly defined, quantified and conveyed value proposition will help companies become more profitable, but very few businesses use them effectively. In fact, recent McKinsey research shows that although 70-80% of companies talk about value propositions, only 5% actually have them in a meaningful form. Malcolm McDonald on Value Propositions is an information-packed primer that helps readers understand exactly why financially quantified value propositions will help them increase revenue. Highly practical and filled with useful tools, the book shows readers exactly how to quantify their value propositions, and use them to effect business growth.

Written by a world class authority on marketing, Malcolm McDonald on Value Propositions is perfect for anyone looking for a useful guide to developing value propositions, and an understanding of how these can be used to deliver and communicate value.

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