Luxury Brand Management: A World of Privilege

Luxury Brand Management: A World of Privilege

ISBN: 9780470823262
Publisher: Wiley
Edition: 1
Publication Date: 2008-03-31
Number of pages: 400
  • $60.71

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DESCRIPTION

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.

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