Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)

Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)

ISBN: 9781557865533
Publisher: Wiley
Edition: 1
Publication Date: 1996-06-03
Number of pages: 360
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DESCRIPTION

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

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