Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An

ISBN: 9780131885899
Publisher: Pearson
Edition: 1
Publication Date: 2008-01-24
Number of pages: 352
  • $83.13
  • Save $-83.13

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.


Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  A final chapter looks at trends and forecasts the future evolution of this important new field.

Customer Reviews

We Also Recommend