Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An

ISBN: 9780131885899
Publisher: Pearson
Edition: 1
Publication Date: 2008-01-24
Number of pages: 352
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Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  A final chapter looks at trends and forecasts the future evolution of this important new field.

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