International Business: Challenges and Choices

International Business: Challenges and Choices

ISBN: 9780199533916
Publisher: Oxford University Press
Publication Date: 2012-11-20
Number of pages: 426
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DESCRIPTION

Offering a refreshingly critical perspective, this text presents a balanced and concise account of the challenges and opportunities of international business. Extensive use of international case examples, demonstrating both good and bad practice, provides students with a realistic depiction of international business.

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