International Business (2nd Edition)

International Business (2nd Edition)

ISBN: 9780273685913
Publisher: Prentice Hall
Edition: 2
Publication Date: 2005-01-02
Number of pages: 432
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International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an in-depth analysis of the environmental factors, the book then examines the functional and operational issues which organisations face in doing business internationally. This coherent structure is supported by a strong pedagogical framework within the text, and further substantial resources available on a companion website. The second edition of the text offers a thorough update of all material. New and revised cases and examples are extended to incorporate FT articles and extracts, allowing students to see the practical applications of the key concepts. A great supplementary package supports this text which can be obtained through its companion website

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