International Business (13th Edition)

ISBN: 9780132128421
Publisher: Prentice Hall
Edition: 13
Publication Date: 2010-02-25
Number of pages: 888
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DESCRIPTION

An effective balance between authoritative theory and meaningful practice.

International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice.

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