International and Intercultural Public Relations: A Campaign Case Approach

International and Intercultural Public Relations: A Campaign Case Approach

ISBN: 9780205375202
Publisher: Pearson
Publication Date: 2005-07-02
Number of pages: 408
  • $41.21

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DESCRIPTION

International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars.  This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations.

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