Interactive Marketing

Interactive Marketing

ISBN: 9780566077135
Publisher: Gower Pub Co
Publication Date: 1995-12
Number of pages: 224
  • $30.61

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Studying the application of IT to marketing, this work explains why customer dialogue is the key to business success and how technology can provide the means. With the use of practical examples and case studies, it suggests ways of involving the customer directly in the production process.

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