Integrating Service Strategy in the Manufacturing Company

Integrating Service Strategy in the Manufacturing Company

ISBN: 9780412467806
Publisher: Chapman & Hall
Edition: 1st
Publication Date: 1993-03
Number of pages: 336
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DESCRIPTION

This text aims to provide industrial companies with directions for turning after-sales service to competitive advantage. The text focuses on the increasing realization of the importance of after-sales service which comes with a need to include service within overall corporate strategy. Customer-supplier relationships as well as performance criteria should be defined, and strategies agreed, if full competitive advantage is to be gained. The author introduces the "service mix" as a competitive tool of very real practical use.

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