Industrial Marketing: Cases and Concepts

ISBN: 9780134642482
Publisher: Prentice Hall
Edition: 2nd
Publication Date: 1976-03
Number of pages: 432
  • $18.97

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This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions. The book has realistic case studies (thoroughly tested on Harvards's MBA program)

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