Industrial Marketing: Cases and Concepts

ISBN: 9780134642482
Publisher: Prentice Hall
Edition: 2nd
Publication Date: 1976-03
Number of pages: 432
  • $18.97

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

DESCRIPTION

This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions. The book has realistic case studies (thoroughly tested on Harvards's MBA program)

Customer Reviews


We Also Recommend