Global Marketing: Concepts, Strategies, Practice; Text and Readings (Si-International Marketing)

Global Marketing: Concepts, Strategies, Practice; Text and Readings (Si-International Marketing)

ISBN: 9780538831765
Publisher: South-Western Educational Publishing
Publication Date: 1995-08
Number of pages: 1
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DESCRIPTION

Emphasizing coverage of financial environment of international marketing and ethical dimensions of global marketing, this volume contains both text and readings. It discusses, firstly, the environment, and then goes on to cover the "four Ps" of the marketing mix, and finally looks at strategic issues. This work is targeted at undergraduate/graduate courses in international or global marketing.

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