Global Innovation Management: A Strategic Approach

Global Innovation Management: A Strategic Approach

ISBN: 9780230524910
Publisher: Palgrave Macmillan
Edition: First Edition
Publication Date: 2008-04-15
Number of pages: 400
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DESCRIPTION

Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.
 
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