Generation X: The Young Adult Market

Generation X: The Young Adult Market

ISBN: 9781885070210
Publisher: New Strategist Pubns Inc
Edition: 2 Sub
Publication Date: 1999-05
Number of pages: 358
  • $24.43
  • Save $-24.43

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

DESCRIPTION

Here are the latest demographics of a small but crucial market that is at the prime age for marrying, having children, and setting up new households--lifestage events that make them leading markets for many products and services. The author, a generational authority, presents the latest data on the demographics, spending patterns, and attitudes of the young adult market. You will benefit from her in-depth analysis of the trends and changes reflected in the data, which are made even clearer by her calculations of percent change and percent distributions.

Customer Reviews


We Also Recommend