Fundamentals of Destination Management and Marketing with Answer Sheet (AHLEI) (AHLEI - Travel and Tourism)

Fundamentals of Destination Management and Marketing with Answer Sheet (AHLEI) (AHLEI - Travel and Tourism)

ISBN: 9780133076929
Publisher: Educational Institute
Edition: 1
Publication Date: 2012-06-09
Number of pages: 500
  • $21.76

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

DESCRIPTION

Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.

Customer Reviews


We Also Recommend