Fundamentals of Advertising Research

Fundamentals of Advertising Research

ISBN: 9780534147785
Publisher: Wadsworth Pub Co
Edition: 4 Sub
Publication Date: 1991-02
Number of pages: 348
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DESCRIPTION

Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research. This book should be of interest to degree and diploma students on courses in advertising research methods in departments of advertising, journalism or marketing.

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