Foundations of Marketing Communications: A European Perspective

ISBN: 9780273721383
Publisher: Financal Times Management
Edition: 4
Publication Date: 2010-07-14
Number of pages: 660
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Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book is geared towards both undergraduate and postgraduate students who want to extend their knowledge of marketing communications

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