Fashion Marketing (Fashion Merchandising Promotion Plan)

Fashion Marketing (Fashion Merchandising Promotion Plan)

ISBN: 9780538435642
Publisher: South-Western Educational Pub
Edition: 1
Publication Date: 2003-02-21
Number of pages: 304
  • $18.97

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DESCRIPTION

Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.

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