Experiential Retailing: Concepts and Strategies That Sell

Experiential Retailing: Concepts and Strategies That Sell

ISBN: 9781563673993
Publisher: Fairchild Books
Edition: 1st
Publication Date: 2007-06-11
Number of pages: 480
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DESCRIPTION

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

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