Event Management & Event Tourism

ISBN: 9781882345106
Publisher: Cognizant Communication Corp
Publication Date: 1997-06
Number of pages: 386
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DESCRIPTION

This classic text/reference has established itself a the college and university leve in the growing fields of event management and event tourism. Its also serves as the training and reference book of choice for professionals in the events and toourism fields. It is the first comprehensive text one event management with systematic coverage of, planning, leadership, organization, coordination, programming, humand resurces and volunteers, financing, marketing, evaluation, impact management. Contains a comprehesive bibliograph, over 600 entries and a detailed index.

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