Essentials of Strategic Management: The Quest for Competitive Advantage

Essentials of Strategic Management: The Quest for Competitive Advantage

ISBN: 9780078029288
Publisher: McGraw-Hill Education
Edition: 3
Publication Date: 2012-01-20
Number of pages: 560
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DESCRIPTION

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

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