Essentials of Public Relations

Essentials of Public Relations

ISBN: 9780321082312
Publisher: Allyn & Bacon
Publication Date: 2000-12-15
Number of pages: 496
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DESCRIPTION

This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Those interested in entering the public relations field.

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