Essentials of Marketing Research (with Qualtrics Card)

ISBN: 9780030243561
Publisher: South-Western College Pub
Edition: 1
Publication Date: 1998-07-13
Number of pages: 422
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Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.

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