Essentials of Marketing Research (Mcgraw Hill/Irwin Series in Marketing)

Essentials of Marketing Research (Mcgraw Hill/Irwin Series in Marketing)

ISBN: 9780256081121
Publisher: Richard D Irwin
Publication Date: 1993-01
Number of pages: 752
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DESCRIPTION

Aimed at students on undergraduate marketing research courses, this text is intended to create good managers of marketing research, rather than focusing on statistical techniques and analysing data.

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