Essentials of Marketing: A Global-Management Approach (Irwin Series in Marketing)

ISBN: 9780072894820
Publisher: Irwin Professional Pub
Edition: 8th Edition
Publication Date: 2000
Number of pages: 10
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DESCRIPTION

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.

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