Entrepreneurship: A Contemporary Approach

ISBN: 9780030245947
Publisher: South-Western College Pub
Edition: 4
Publication Date: 1997-09-10
Number of pages: 701
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DESCRIPTION

This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a chapter on "Quality and the Human Factor," as well as current management themes that will keep the text at the forefront of the market.

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