Entrepreneurial Marketing: Real Stories and Survival Strategies

Entrepreneurial Marketing: Real Stories and Survival Strategies

ISBN: 9780324158632
Publisher: South-Western College Pub
Edition: 1
Publication Date: 2003-04-18
Number of pages: 288
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DESCRIPTION

Entrepreneurial Marketing features success stories and lessons learned from cutting-edge captains of industry. Each Module will begin by focusing on a key successful individual such as Anita Roddick, founder of The Body Shop, or Paul Orfalea, founder of Kinko's. Each biography is then followed by a discussion of the successful techniques these individuals used to market their new ventures. The book is organized into eight Mentor Modules. The authors offer unique insights into the huge successes stories and some of the failures of several of today's most powerful and strategic entrepreneurs.

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