Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res

Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res

ISBN: 9780028626307
Publisher: Pearson
Edition: 1
Publication Date: 1998-09-11
Number of pages: 192
  • $18.61

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DESCRIPTION

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

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