Electronic Media Programming

Electronic Media Programming

ISBN: 9780070102989
Publisher: McGraw-Hill Humanities/Social Sciences/Langua
Publication Date: 1992-12-01
Number of pages: 512
  • $21.46

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This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. "Electronic Media Programming" highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.

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