Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

ISBN: 9780870057434
Publisher: Fairchild Pubns
Publication Date: 1991-06-10
Number of pages: 288
  • $20.77

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DESCRIPTION

This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.

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