ECONOMICS OF MODERN BUSINESS

ISBN: 9780631172154
Publisher: John Wiley & Sons
Edition: 2nd Rev and Updated ed.
Publication Date: 1991-11-07
Number of pages: 416
  • $21.49
  • Save $-21.49

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

DESCRIPTION

Outdated management techniques cannot be expected to cope with the complex problems of modern business. Today's managers must be more flexible, knowledgeable and competitive than they have been, and have a greater understanding of the structure of their organization. In this completely revised and updated second edition of a widely adopted textbook for business students, the authors examine contemporary management issues. A special feature is its successful integration of introductory financial analysis with microeconomic theory. This book includes extensive analysis of: . * Financial markets. * Distribution channels. * Industrial Relations. * Government industry policies. The emphasis is on industrial factors, but the book also demonstrates the significant importance of market forces in business decision-making. The first edition was The Economics of Modern Business by W.D.Reekie and D.E.Allen

Customer Reviews


We Also Recommend