ISBN: 9780631172154
Publisher: John Wiley & Sons
Edition: 2nd Rev and Updated ed.
Publication Date: 1991-11-07
Number of pages: 416
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Outdated management techniques cannot be expected to cope with the complex problems of modern business. Today's managers must be more flexible, knowledgeable and competitive than they have been, and have a greater understanding of the structure of their organization. In this completely revised and updated second edition of a widely adopted textbook for business students, the authors examine contemporary management issues. A special feature is its successful integration of introductory financial analysis with microeconomic theory. This book includes extensive analysis of: . * Financial markets. * Distribution channels. * Industrial Relations. * Government industry policies. The emphasis is on industrial factors, but the book also demonstrates the significant importance of market forces in business decision-making. The first edition was The Economics of Modern Business by W.D.Reekie and D.E.Allen

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