e-Business: Strategic Thinking and Practice

ISBN: 9780618519880
Publisher: South-Western College Pub
Edition: 2
Publication Date: 2005-01-26
Number of pages: 347
  • $16.98

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DESCRIPTION

This comprehensive introduction to e-business centers on four key areas of strategic planning—technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon.

The e-Business Web Site has been updated to provide even more helpful information and online learning opportunities, including additional case studies, a monthly journal digest highlighting articles from accessible publications and Web Sites to keep students abreast of the latest developments in the e-business world, and links to additional resources.

A model e-business plan is offered on the Students' Web Site and provides a template that students can use to launch an actual B2B firm."The Internet and Related Technologies" chapter has been transferred to the Web Site, providing a solid introductory chapter to the history and development of the Internet.

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