Don't Just Applaud, Send Money: The Most Successful Strategies for Funding and Marketing the Arts

Don't Just Applaud, Send Money: The Most Successful Strategies for Funding and Marketing the Arts

ISBN: 9781559361057
Publisher: Theatre Communications Group
Edition: First Edition (US) First Printing
Publication Date: 1995-05-01
Number of pages: 200
  • $16.97

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DESCRIPTION

Noted arts management consultant Alvin H. Reiss details marketing and fundraising strategies of enormous value to all arts organizations. Drawing on sources throughout the arts community, he has collected 100 new ideas proven successful in actual practice. Each idea is clearly presented in a unique "CPR" format (Challenge, Plan, Result).

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