Dictionary of Marketing Communications

ISBN: 9780761927709
Publisher: SAGE Publications, Inc
Edition: 1
Publication Date: 2003-07-22
Number of pages: 256
  • $28.99
  • Save $-28.99

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.


The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling a

Customer Reviews

We Also Recommend