Customer Orientation and Market Action

Customer Orientation and Market Action

ISBN: 9780133286670
Publisher: Prentice Hall College Div
Edition: 1
Publication Date: 1997-06-17
Number of pages: 183
  • $18.14
  • Save $-18.14

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.


Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs. In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions.

Customer Reviews

We Also Recommend