CRM Automation

CRM Automation

ISBN: 9780130088512
Publisher: Prentice Hall
Edition: 1
Publication Date: 2002-02-11
Number of pages: 320
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DESCRIPTION

In CRM Automation, one of the world's leading CRM experts delivers hands-on guidance for every phase of your CRM initiative: goal-setting, process review, vendor selection, implementation, rollout, support, and administration. Drawing on 18 years of experience with more than 300 enterprise deployments, Barton Goldenberg offers a start-to-finish implementation blueprint covering every customer-focused business function: marketing, sales, customer service, field support, and beyond.

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